The story
Sc. 01 · the brief
Bulgarian knowledge had no character.
The market has lectures, presenters and pages of unsourced facts, and nobody has a mascot. The brief: an all-ages learning brand against ucha.se and Khan Academy, with the one thing none of them owns. That is Mozi, a big, friendly, slightly cocky brain.
Sc. 02 · what we built
Facts for the habit, courses for the depth, a map for the fun.
Daily fact cards that each open into a three-question quiz. Courses with scheduled review, practice for the school program and the national exams, async duels, and a rebirth of the map-conquest trivia game. One streak and one XP run through all of it.
Sc. 03 · the detail
Every fact with a source.
That line is the wedge against the conspiracy channels and the ugly facts pages, and it is what lets a teacher recommend it. Mozi never lies, never exaggerates, and when Mozi cites, Mozi links. Mistakes cost nothing here either: there are no hearts, because learning needs errors.
Sc. 04 · where it stands
Built in the studio, not open yet.
The name, the handles, the strategy, eight founding studies and the first verified content bank are done, and the product has its first rooms for facts, courses, games, pricing and teachers. It has not opened to the public.