file 007 · subject under observation
Dossier — the file we opened on you. We opened your file before you said hello.
- time with us
- visits
- came from
- the test
subject · ·
- subject
- first seen
- time with us
- visits
- came from
- walked in at
- rooms
- hand
- left the tab
- machine
- where
- the test
how we know nothing left your machine · we didn’t need it to
II / VII · arrival
We know when you come.
- local time
- time zone
- first seen
- peak hour
- visit
III / VII · the trace
We know where you went.
IV / VII · the hand
We know what you almost did.
- travel
- clicks
- scrolled
- left the tab
- copied
V / VII · the machine
We know your machine.
No cookie, no login. Screen, cores, memory, graphics chip, time zone, languages, and the way your browser draws one line of type — hashed together, that is a print. It knows this machine again next time, often even in a private window.
- system
- browser
- processor
- memory
- graphics
- screen
- window
- colour
- motion
- network
- battery
VI / VII · the read
We know what you are.
Nobody told us any of this. You did — by how you move.
Now imagine this on your customers.
One visitor, a few minutes, nothing but a browser. For a brand we read a whole market this way — what it looks at, where it hesitates, when it comes back — and then build the thing it can’t stop looking at.
nothing left your machine · burning it is real