Every brand has a number.
The Cult Company Coefficient scores your brand on two axes — perception (how you're seen) and capture (what you convert). Fourteen questions, every one verifiable from public record. No self-rating, no flattery.
Search results, reviews, your own feed. Things a stranger could check — because strangers are who your brand performs for.
Perception is what your brand promises. Capture is what your funnel collects. Strong brands score high on both.
The gap between the axes, in points. That's the diagnosis — and the exact spot where money leaves the table.
your number is waiting ↓
14 questions. Zero feelings.
Every answer is something a stranger could verify from public record — search results, reviews, your own feed. The output is one number, two axes, and the exact spot your brand leaks.
~3 minutes · your number will differThe next instruments.
CCC is the first of a set. Two more are in the bay, stamped and waiting for clearance.
The funnel autopsy. Your traffic, your conversion, your ticket — and the exact yearly cost of every hole in the pipe.
The positioning war room. Your whole market plotted on two axes — and the quadrant nobody is defending.
Looking for the toy chest? The public tools live at brandolog.app