The story
Sc. 01 · the brief
Six agencies checked; none published its fee.
On Bulgarian portals a stale listing is never punished, and the same flat turns up under several agencies at once. Of six agencies we checked, none published its commission. The last thing Bulgaria needs is another имот site, so the brief became an agency that publishes what it charges, proves each property before listing it, and gives away the tool to check everyone else's.
Sc. 02 · what we built
A seal, a mascot and fifteen laws.
No site yet: planning came first. What exists is the agency on paper: fifteen house laws, a verification method, bilingual home-page copy and a brand book. The mark is a struck seal that carries a date, so it can never pass for a stock badge. The mascot is the dot of the i turned into a die, with nine states, each set by data.
Sc. 03 · how we built it
Five strategies, three judges, three red teams.
Twenty-two market studies fed five rival strategies, scored by three judges and attacked by three red teams: legal, the numbers, and one playing the market leader. What survived is a verification ladder: contact, identity, the right to offer checked against the property register, a photo on site by a named person. Below that floor nothing publishes: a database constraint, not a code path.
Sc. 04 · the detail
The accent was chosen by arithmetic.
We plotted the colours of 58 property brands by hue. Only one sat between 4° and 22°, and it was a browser-bar tint, not a logo. The orange took hue 20 and a cap of 3% of any surface. Copper was rejected: at 29° it already lives inside the market leader's pages.
Sc. 05 · where it stands
Planning closed. The doors are not open.
Planning closed in August 2026. There is no site and no listing yet, and the domain points nowhere. The first task on the list costs nothing and cannot be done later: a daily log of what the big portals publish, because history is the one asset that cannot be backfilled.