The story
Sc. 01 · the brief
One artist, two trades, one site.
David Veselinovich makes 3D architectural visualisations and exhibits ceramics, and both halves are the business. What existed was a one-screen invitation to a gallery show and a first shop on a template meant for another trade. He needed one site that sells both and speaks Chinese to galleries, collectors and manufacturing partners. He became CULT's first done-for-you client on Brandolog.
Sc. 02 · what we built
A catalogue, a sculpture room, a Chinese door.
A home page of 16 sections on the Мъгла theme, with six named projects and a collage of nine sculptures. A catalogue of 22 products in five categories, from interiors to ceramics, each ceramic piece offered in three glazes. Three more pages: about David, a sculpture room of eleven works, and 中文.
Sc. 03 · how we built it
Rehearsed three times, then built in the editor.
From 1.7 GB of portfolio (256 images and five PDFs) we chose 37. The site was rehearsed three times on a local copy of Brandolog with no live keys; the second followed a new brief, “no serif, modern glass”. Then it was rebuilt for real in the same editor every merchant gets. Brandolog's file drops were built for this job.
Sc. 04 · the detail
Sofia's print shops have no Chinese fonts.
His booth at a fair in China needed print in Chinese, and Sofia's print shops have no Chinese fonts. So every piece is an HTML page sized with bleed, printed by headless Chrome and turned into press-ready CMYK by Ghostscript, with every glyph outlined. One script produced all twenty files.
Sc. 05 · where it stands
Live, and the catalogue is still growing.
Live since 21 August 2026 at veselinovich.com. Five pieces of the ceramic line are still waiting for their photographs, and the Chinese page for his own words.